In the beginning I was totally onboard the Periscope bandwagon. Heck, it was this great free social media platform that seemed like it was really going to change the way we all interacted with our followers. Since, being able to interact authentically with your followers is one of the most important parts of growing and maintaining and active and involved following I was all in. I even published numerous tip posts to help people understand Periscope like: How to Be an Engaging Broadcaster, How to Be a Rocking Viewer, and How to Grow Your Periscope Following. So, what happened? Here is why I stopped using Periscope.
Why I Stopped Using Periscope:
1. Something Better Came Along –
Ever since Facebook Live Video opened up to everyone I stopped Periscoping. Facebook Live has similar features to Periscope allowing live viewers to interact with comments, hearts, and likes so none of that functionality is lost. However, I find it is better for me because instead of having to work with a totally separate platform, Periscope, Facebook Live is built into a platform that I am already actively using, which makes it much more appealing. Check out my post on Why Facebook Live is Essential to learn even more about the Facebook Live platform.
2. My Following Isn’t There –
I worked hard to grow my Periscope following and just could not quite hit that thousand follower mark no matter how hard I tried. The truth is that lots of my followers, and members of my target audience, just were not using Periscope. Even more so than that, lots of others jumped on and tried it a few times, but then didn’t stick around. I started to realize that Periscope may not be the best platform for me because of this.
3. I Just Don’t Have the Time –
Finally, my time is limited. We are all so busy with full time jobs, part-time jobs, coaching, training, kids, blogging, social media work, running small countries, whatever you got going on… that there is no time for extra stuff. It is really important to pick and choose which social media platforms you will spend your time on because you can’t do it all, let me repeat that – YOU CAN’T DO IT ALL! (And that is okay.)
You want to pick the platforms that give you the best return and most interaction and for me that is:
Twitter – for getting noticed by brands/businesses
Instagram – for visual interaction with my followers
Facebook – for sharing content and live video
Pinterest – for driving traffic to my blog
There just wasn’t time for another platform and I decided I didn’t want to keep trying to squeeze it in when I wasn’t seeing the return on investment (my time).
Let Me Know –
What are your feelings on Periscope?
Have you ever ditched a social media platform before?