Start this year off right by creating the perfect pitch for your blog, brand, or business. It is crucial you have one created and ready to go when you need it, so put this on your to do list right away. Plus, the start of the new year is a great time to think about potential business relationships and you’ll want to have a strong pitch in your back pocket when you begin creating those.
So how do you go about creating the perfect pitch?
There is an equation to it all –
Purpose + Niche = Pitch
What is the purpose of your brand/business?
Making enough money to quit your job and work from home is not a purpose. It is a goal. Your brand must be built on more than that. You must have a reason that drives you.
A great way to think about your purpose is to put it in terms of others:
– Who do I want to help?
– How do I want to help them?
A great brand/business provides a service that helps others and enriches their life in some way. By focusing in on how you will be helping others you will be able to find the purpose behind your brand.
Once you have your purpose figured out, it is time to decide upon your niche market. There are too many people out there for you to try and reach every single one.
For example: Grace is a personal trainer. Her purpose is to help people who have put on a few pounds realize that they can lose weight, get in shape, and then stay in shape with at home workouts. No gym needed.
This is her purpose; however, it would be impossible for her to market to every person who had a few pounds to lose. More than half the USA would fit in that group and her business wouldn’t have any particular way to stand out among all the rest. By targeting a specific niche market you can define who, specifically, you are looking to help, make yourself stand out from others, and really cater specifically to your clients.
Maybe Grace is a trainer who is feeling a bit overwhelmed, and at a loss for time because she is working two jobs and always busy. Why not connect with and help others who feel the same way? Instantly a more specific niche is built.
Together your purpose + niche = mission statement – This is how you go about creating your perfect pitch.
Grace’s pitch would be: I am a personal trainer who helps busy, time crunched women working multiple jobs, realize they can lose weight, and get/ stay in shape with short effective home workouts.
Let me know –
Try out creating the perfect pitch.
Let me know what yours would be?