Whether you are a blogger, small business owner, social media influencer, or lots of the above I am sure you have been noticing the rise in Facebook Live videos lately. However, you may still be wondering why Facebook Live is essential and how exactly you can best use it to benefit you and your brand.
Why Facebook Live is Essential –
Statistics show that on average people will spend three times as much time watching a Facebook Live video as any other video content posted on the Facebook platform. 3 times a much! When we are all fighting to get eyes on our content why would you not take advantage of this massive statistic?
Also, one of the largest reasons to use Facebook Live video is that it gets preferential page ranking. This means that it is treated differently than other video posts, and non-video posts, and is ranked higher in newsfeeds. This is will get more eyes on your video, especially when it is live.
In addition to all that Facebook Live was brought on to make interaction more authentic and intimate. This is huge because we all know the way to grow, develop, and keep our followers is by finding genuine ways to interact with them and now there is a fabulous, FREE, platform for that.
A higher page ranking, people watching 3 times as long, and genuine interaction, all for free – no wonder I think Facebook Live is essential for any blogger, business owner, etc.
How Exactly Can You Use Facebook Live to Benefit You –
1. Post Videos in Multiple Places –
Facebook Live videos can be posted on your personal page, a business page you manage, or even in a group. Think about where you will post your video to get exactly the viewers you want. A run coaching tip I might do a Facebook Live video for on my blog’s Facebook page would not be the same thing I would share about in the social media/blogging group I manage.
2. Will you publicize it or will it be spur of the moment? –
If you are hosting a really detailed Facebook Live webinar you’ll want to think about picking a set time and date and then publicizing it for a week or so beforehand to get as many viewers to attend live as possible. If you are out and about and want to share something in the moment that is great too – there is lots of flexibility here.
3. Create an Engaging Title –
This is the first thing viewers see when they see your Facebook Live video. You need a title that has enough information to let your viewer know what is going on in the video, but it also needs to be compelling enough to make them want to watch. Think carefully about the wording you use.
4. Don’t Sweat the Small Stuff –
Not everyone is going to be perfect on live video. You will notice mistakes in yourself that others will never notice. Don’t let being shy, nervous, or any of that be an excuse – just go for it!
Let me know –
Have you tried to record any Facebook Live videos yet?
Do you enjoy watching live videos?
Did you learn anything new about why Facebook Live is essential?