Everyone wants their blog to be an interactive place. A place where people feel compelled to leave comments, to tell you how they are feeling, to become a part of your content. However, the question remains – How do we create blog interaction? What tips and tricks can you use in order to build you blog as a community where people are willing to share.
How to Create Blog Interaction: The 4 Step Checklist –
1. Utilize Calls to Action –
Calls to Action (usually abbreviated as CTA) are used to get your audience to complete some type of action as a result of your request or prompting. One of the best ways to get readers to interact and comment on your blog is to ask them to, simple as that. Work questions in throughout your blog post (as they fit) and always ended you blog with a CTA that prompts your reader to comment. I personally have found this works best by asking them about a question, opinion, story, etc. that relates to the post.
2. Make it Easily Shareable –
Make it easy for your readers to share your blog across their social media channels. Not only does this bring more new readers into your blog, but it also help create a community of people who are all sharing and talking about your content on social media.
Some top ways to share:
– install the Click to Tweet plugin and use it once in every post (Trust me, the number of Tweets about your posts will skyrocket.)
– add in social media share buttons using a free plugin like Shareaholic
3. Plan a Social Media Push –
Use your weekly content calendar to schedule out a social media push for each of your latest posts. You may be wondering how scheduling social media posts builds a community and creates interaction on your blog…
– social media will drive new community members back to your blog
– social media allows current community members to stay up to date on your blog
– social media creates a place where you can interact with your community even on days you are not blogging
Put these all together and you have community members who feel more informed and involved, which means they are more likely to interact and comment.
4. Respond to Comments –
When someone takes the time to comment on your blog take the time to reply back. First off, this makes your blog seem like a much more interactive space because you are actually creating dialogue. Also, when you take the time to respond to, and acknowledge, someone’s comment they are much more likely to come back and read your blog again, and even more likely to comment again. In order to build an interactive blog community you must take the time to interact.
*As a side note – It is essential that you reader’s know you are taking time to respond to their comments. You can take all the time in the world to craft awesome responses, but if you readers never know you responded back it means jack. Be sure to install a plugin (this is probably the number on reason I switched to WordPress self hosted, for this response feature) like Comment Reply Notification that emails the person directly with your response to their comment.
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Let me know –
What do you do to encourage interaction on your blog/in your community?
Which of these tips are you already implementing?
What tips would you add?