Last week I came to you with Periscope 101: How to Be a Rocking Viewer which included 3 simple tips for how you can grow your Periscope following and become actively involved just by watching other people’s scopes. Well, since then I have continued to receive a ton of questions and comments about Periscope, the new kid on the social media block, so I wanted to bring you a brand new guide Periscope 101: How to Be an Engaging Broadcaster. This post will tell you what to do before, during and after you scope to make sure you are getting the most out of your broadcast. Plus, I have included an awesome, downloadable, Periscope checklist. This will be crucial because while we may know what to do in theory, if you are like me when that camera turns on you just get going and sometimes you forget crucial things because you’re so wrapped up in the scope. This checklist will be something you can keep in front of you and glance down out just to make sure you are hitting everything. (Be sure to roll over the image or checklist in order to Pin them, that way you can save this for when you scope.)
Periscope 101: How to Be an Engaging Broadcaster
1. Publicize Across Social Media-
Even before you start your scope you should be promoting yourself across your Twitter, Instagram, Facebook, etc.
Whether you have a planned out time of day and promote this throughout the week. For example: Don’t forget to catch me live on Periscope everyday at noon. Tomorrow I’ll be teaching you how to utilize Whitagram to take your Instagram game up a notch.
Or, if you just hop on when you feel like it. Even you can still toss up a, “in 5 minutes I’ll be live on Periscope…” style message.
Everyone should be promoting themselves. You are your own publicist.
2. Focus on the Title –
I cannot emphasize enough how crucial your title is on Periscope. Your title is what draws followers into you so you need to be:
– specific enough to give them information – Basic titles leave people wanting more.
Be sure you add details to provide information and facts that way your viewer knows what your scope will be about
– catchy enough to make them curious – Why should they tune into your scope and not someone else’s?
Hook them with a question, a bit of your personality, an intriguing promise or guarantee, etc.
– hashtagging for social media – While hashtags are not currently searchable on Periscope (that should be changing soon)
your title will push through to Twitter and be searchable there, so utilize this to attract new followers with hashtags that relate to your scope.
You may even want to consider making your own Periscope hashtag so you can easily see when people share your scopes.
Mine might be something like #BackatSquare0Scope or #BackatSquare0Broadcast
I see way too many titles that just say – Cooking Dinner.
Honestly I have no desire to watch that. It is time to add information and make me curious.
Example: 15min. Chicken Caprese: Easiest Weeknight Dinner. Come watch. #AmandaScopes
3. Set Up Your Tech –
Make sure you are prepared ahead of time. One of my biggest suggestions is to have good lighting.
Nobody likes watching a Periscope where they cannot see you because it is so dark and grainy. A really affordable, amazing solution is the LuMee Case. The First Smartphone Case That Lights Your Face! Available Now for the iPhone 6 in White’ LuMee Case (Amazon affiliate link). This baby provides and ton of light, ensures you have a decent light with you everywhere you go, and is budget friendly. (FYI – I have already dropped my phone twice and it holds up really well.)
4. What is Your Call to Action? –
Each scope should have a call to action (CTA) in order to take advantage of the time you have with your audience and the fact that you have captured their attention. The call to action is what you want your audience to do because of the scope. Some call to action ideas:
– follow you on Periscope
– subscribe to your newsletter
– follow your blog
– sign up for a class/course
– buy an eBook
– and so many more…
For example: I might do a scope on some form of social media and mention, “Please sign up for my free social media tips newsletter that comes out twice a month for tons more free social media resources sent directly to your inbox. Go to backatsquarezero.com and subscribe via the sidebar.”
Or: “Thanks so much for listening, don’t forget to follow me if you are not already. Swipe left to right on iPhone or up on Android so you don’t miss any of my scopes.”
5. The Initial Shot –
The first few seconds of your broadcast are what Periscope uses for the screen capture. Many times we have the phone set up to be able to show ourselves, but this means the first few seconds are some random wall. Think about this before you hit broadcast and try to make those opening seconds a bit more exciting by picking something to focus in on before flipping the camera to yourself. This could be a photo, some gorgeous scenery, or anything that will be a better initial screen capture than a blank wall or floor.
6. Who are You?/Introduction –
Be sure that at sometime during your broadcast, usually toward the beginning, you work in who you are. You are always gaining new followers and they may not know who you are or why they should be listening to you. Make you introduction short and sweet, but informative. When I do my social media/blogging broadcasts mine goes kind of like this: I am Abby from BackatSquareZero and as a teacher & social media influencer it is my goal to teach you how to work smarter, not harder in order to grow your brand using the power of social media.
7. Ask Engaging Questions –
One of the best ways to get participation is to ask questions that make it easy for people to answer so that can quickly become engaged.
Here are some great types of engaging questions you should be incorporating:
– Where is everybody watching from today?
– Who is new to my scopes? If you’re new type NEW. If you have been here before give me your favorite emoji.
– On a scale of 1 to 10 what would you rate… (It is ridiculously easy for people to engage just by typing in a number.)
– Fill in the blank – If I had to use one word to describe Periscope it would be______. My last day off was ________.
8. Viewer Shout Outs –
People love to hear their own name, it makes them feel validated. As you are going be sure to provide a few viewer shout outs.
Thank people for positive comments, sharing your information, participating, etc. and be sure to do this using their name. However, do not turn the whole scope into one shout out after another – make sure you are still getting your content it.
9. Ask for What You Want –
People cannot give you what you want unless they know what you want, you have to ask for it.
If you want them to share your scope be sure you are asking them to please share and then remind them how to do this.
Example: Please swipe left to right on iPhone or up on Android to share this Periscope with your followers if you think the content is helpful.
(Then shout out a few of those who share – see number 8.)
If it is hearts you are after then remind people to give hearts when they like what you are saying so you can tailor you broadcasts to better fit their wants and needs.
You can also ask questions and say, “give me some hearts if you agree.”
10. Include Your Call to Action –
In step number 4 (before the scope) you should have planned out a call to action. Now it is time to make sure you get that CTA in to your scope.
One of the most important parts about your call to action is to try to work it into the scope so that it fits. Don’t just pop some random sales pitch directly in the middle of your scope or it won’t make sense. This should be presented as a solution, a way to help people, not a way to sell them.
Also, since people go on and off scopes it is important to NATURALLY work your call of action in more than once, ideally two to three times per scope.
11. Quickly Recap for Newcomers –
People jump in and out of scopes so it is important to quickly recap key points your newcomers may have missed. Do not spend forever going back over these points or the people who have been with you the whole time will get sick of hearing them again. Just toss in something nice and fast, “So happy to see lots of new people have jumped on. Today we have been talking about the top glute exercises. First, I demonstrated squats, then lunges, and now here comes number three.”
12. Share Your Scope –
Just because you are done scoping doesn’t mean you are done working. If you have a scope you are proud of show it off. Go to your own scope, hit share, and copy the link. Then you can share the link on Twitter, Facebook, etc. Be sure to include the title of your scope and why people should tune in.
13. Watch & Reflect –
Watch your own scope and reflect on what you did well and what you may need to work on for next time.
Take notes if you need to so you’ll be ready for your next broadcast.
Also, look at the community involvement – When were you getting hearts? What made people comment? These are things you want to keep in mind so you can repeat that strategy for your next scope. Also, when was it complete silence on the scope with no hearts and no comments – this is just as important to note so you can try and improve upon this.
14. Thank Supporters –
An extra step that goes a long way is taking the time to thank your supporters. If you included a personalized hashtag in your title (tip 2) search Twitter for the hashtag to see who shared your scope and be sure to tell them thank you. This not only makes you more friendly and more approachable, but it makes them more likely to watch you scopes and share them again.
And now… what you have all been waiting for… here is a Periscope checklist that you can download and print off. Use this to prepare for your broadcasts, and to glance at while broadcasting to make sure you did not miss anything. (Feel free to pin this post, by rolling over the images, that way you will have this Periscope checklist saved for later.)
Click the PDF link to download and print the Periscope checklist.
Periscope 101 – How to be and engaging broadcaster – the complete checklist
This entire Periscope 101 post as a free, downloadable eBook, including the checklist, for those who want to have quick and easy access to both the post content and checklist.
Click the PDF link below to download an print the entire eBook (including the checklist).
Periscope 101 ebook and checklist
Let me know –
What Periscope questions do you still have?
Do you feel a bit more comfortable now?
Follow me on Periscope @BackatSquare0
For more social media tips, tricks, and awesome free downloads, like this Periscope checklist, be sure to subscribe to my Social Media/Blogging Newsletter. Every two weeks you will receive exclusive, newsletter only, content. The sign up is in the sidebar.