I have been getting lots of questions and comments about my brand ambassadorships lately and wanted to take the time to address those questions and comments for those of you who might be curious. In order to answer everything completely and effectively I will be doing a 4 part series on Brand Ambassadorship. Be sure to visit the blog every Thursday for the newest post in the series. Upcoming topics will be:
Post 1 – 5 Tips to Get Noticed by Your Favorite Brand (this week)
Post 2 – 5 Ways to Move from Fan to Ambassador
Post 3 – 5 Questions to Ask When Considering an Ambassadorship
Post 4 – You are a Brand Ambassador: Now What? – 5 Essential Tips
I hope you enjoy the series and will be able to use these posts to refer back to when you have questions about brand ambassadorship. Just roll over the graphic below and click “Pin It” to save this post/series to your Pinterest board, that way you can find it when you need it.
5 Tips to Get Noticed by Your Favorite Brand:
1. Interact with the brand on social media.
2. Tag the brand in your posts.
3. Be sure you know which hashtags to use.
4. Keep it authentic.
5. Don’t be a brand ho!
So what do those top 5 tips actually mean to you?
5 Tips to Get Noticed by Your Favorite Brand:
1. Interact with the brand on social media. – The brand will never notice you if you do not interact with them. Be sure to follow all their social media channels (Facebook, Twitter, Instagram, etc.) and to interact with the posts they are putting up. Also, be sure to converse with other people who are commenting on the brand’s posts or mentioning the brand. Doing this shows the brand that you play well with others and would be a good representative for the brand.
2. Tag the brand in your posts. – In addition to following the brand and interacting with their posts you need to be putting up your own social media posts that involve the brand. This lets them see that their brand is already a part of your life. However, if you don’t tag the brand in the post they will never know you are doing this. For example, if you put up an Instagram picture post run then tag the race you are training for and the shoes you are running in. The @ sign is your friend. Use it!
3. Be sure you know which hashtags to use. – Brands search hashtags to see who is using their hashtags and supporting them. While using your own hashtags is okay, it is really important that you use the right brand hashtags so you get noticed in these searches. Watch the brands official accounts to see what hashtags they use and be sure to include those hashtags first in the posts you put up about the brand.
4. Keep it authentic. – Make sure what you are saying and doing is you, it is real, and it is authentic. Your goal is not to become a walking, talking advertisement, but a face of the brand. Keep that in mind as you interact with others and post on social media. For example: you don’t have to respond to every single thing the brand says/does on social media. If you don’t have something to add then leave it alone. You want your interaction to seem natural. If you are bordering on brand stalking, you’ve gone a bit too far! Also, when you yourself are posting about the brand try to do it in a natural way. You don’t want every single post to sound like a sales picture. Make it relate to your life instead, tie it into what you do.
5. Don’t be a brand ho! – Brands are watching you! When they are choosing ambassadors to be the face of their brand they want people they can trust to be loyal to their brand. I know it is hard to turn down campaigns and money, but say for example: you accept a campaign with Mizuno and then a bit later a different one with Brooks, and then suddenly are wearing Rebooks, and next thing all your Instagram pictures are in Asics. The brands (along with your readers) who are following your blog and social media think, “Wow! They are saying how wonderful a different shoe is every month. They’ll say anything for the money – no loyalty there. Saying how great one brand is one minute and the next taking pictures running in a shoe from the competition.” Your reader’s stop trusting your opinion because they think you can easily be bought, and in turn brands stop wanting you as a representative because you get a reputation for being a brand ho. Nobody wants to work with the blogger who gets around to ever brand, there is no loyalty there.
(Don’t worry I am not saying don’t try out the workout clothes one company sends you because 6 months ago you tried out clothes from a different company. I am thinking of the people out there who review a different type of shoe every month and every brand is the BEST EVER! These are the people who have Instagram accounts that are walking talking advertisements for 42 different clothing brands that are all FABULOUS!!! Think of what your end goal is as a brand ambassador when you take sponsored opportunities and post on social media.)
What do you hope to learn from this series on brand ambassadorships?
What company or race do you dream of being an ambassador for?
Check out my past series on sponsored posts:
Part 1 – 5 Reasons I Accept Sponsored Posts
Part 2 – 5 Questions to Ask Before Accepting a Sponsored Post
Part 3 – 5 Ways to Get Sponsored Posts
Part 4 – 5 Ways to Tailor Sponsored Posts to Your Audience