Hi guys, and happy Thursday. Today is the 4th, and final, installment of my sponsored post series.
I hope you have enjoyed the series and will be able to use these blogs to refer back to when you have questions about sponsored posts. Just roll over the graphic below and click “Pin It” to save this post/series to your Pinterest board, that way you can find it when you need it.
Part 1 – 5 Reasons I Accept Sponsored Posts
Part 2 – 5 Questions to Ask Before Accepting a Sponsored Post
Part 3 – 5 Ways to Get Sponsored Posts
Part 4 – 5 Ways to Tailor Sponsored Posts to Your Audience (this post)
5 Ways to Tailor Sponsored Posts to Your Audience:
1. Let your PERSONALITY shine through.
2. Use YOUR words!
3. Explain what the product/service means to YOU.
4. Describe why your AUDIENCE would benefit from the product/service.
5. Include your own IMAGES.
You have already heard why I accept sponsored posts, how to select which sponsored posts are right for your blog, and where to find sponsored post opportunities; now it is time to figure out how to make those sponsored posts fit your audience so that they are good posts, and not phony sounding advertisements.
So what do those top 5 tips actually mean to you?
5 Ways to Tailor Sponsored Posts to Your Audience:
1. Let your PERSONALITY shine through. – Your audience reads your blog because they like who you are, so don’t change that just because it is a sponsored post. (Also, the people sponsoring the post have probably done their homework and like your writing style too.) This means your writing should still sound like your writing no matter if the posts is sponsored or not. For example, I am a huge goofball with a wacky sense of humor so if I suddenly tried to write a super professional sponsored post people would wonder what the heck happened to me. Let your personality shine through – or as my 5th graders say – do you!
2. Use YOUR words! – Do not copy and paste stuff off the company website. If people wanted to read the company website they would. Write your opinion. What is it you think of the product/service? Give it to us in your own words. Besides, I don’t understand half the crazy technical junk companies print on websites anymore anyways, I’d much rather hear your description, it is probably more up my alley and more reader friendly.
3. Explain what the product/service means to YOU. – The best sponsored posts are not those that tell about a product/service in general, the best posts are those that actually tell why YOU believe in or love the product/service. Let us all know – why and how do you use this? How has it made things easier/better? Why are you recommending it? remember people read your blog for you.
If you don’t use the product the I would suggest looking back at my 5 Questions to Ask Before Accepting a Sponsored Post and saying no to the review because it will sound fake. Also along this line, if you try something out and find you hate it don’t post a falsely nice review because your audience will lose faith in you, but also don’t blast the company because it will scare others away from working with you. Just email the company, tell them the truth, and tell them you would prefer not to write the review as you don’t want to damage their reputation. Companies totally understand this. (Plus then you don’t seem like the evil, hateful B1#%H on your blog tearing them apart.)
4. Describe why your AUDIENCE would benefit from the product/service. – After you say why you think the item/service is fabulous be sure you tie it into your audience. Why would your audience benefit from this? Also, suggest who this would be perfect for and who might want to stay away? These honest recommendations mean a lot to people.
For example: A review of the shoe I am wearing right now might say something like:
So who do I recommend the Wave Hitogmai 2 for?:
Perfect for: Those who love track sessions, speed work, cross training, a lightweight shoe, and only spending $100 on an awesome pair of running shoes.
Stay away from the Wave Hitogami 2 and grab a different pair of Mizunos if: You are looking for a long distance shoe, prefer more cushioning even if it comes with added weight, or are injury prone.
5. Include your own IMAGES. – Stock photos make look great, but they aren’t yours and there are two big problems with this:
1. If you use images that are not yours incorrectly, or without permission, you could get in a huge heap of trouble (like crazy lawsuit, big money trouble).
2. People read your blog because of you! That means they will prefer the images and pictures that you take because these pictures will how you use the product/service.
What other questions do you have about sponsored posts?
Did you learn anything from this series? Hope you enjoyed it.
Since I started this sponsored post series, I have gotten lots of questions about how I have become an ambassador for different races, companies, groups, etc. and I want to continue to help you out and answer your questions. Therefore, starting next Thursday I will be doing a new 4 part series on brand ambassadorship.