Hi guys! Lately I have been getting lots of emails, questions, and comments asking me about sponsored posts. I have been going through all of your notes and messages and wanted to make sure I answer you all in the most helpful way.
As a result, I have decided to do a little, 4 part, series on sponsored posts.
A new post will go up every Thursday.
Part 1 – 5 Reasons I Accept Sponsored Posts (two weeks ago)
Part 2 – 5 Questions to Ask Before Accepting a Sponsored Post (last week)
Part 3 – 5 Ways to Get Sponsored Posts (today)
Part 4 – 5 Ways to Tailor Sponsored Posts to Your Audience (next week)
5 Ways to Get Sponsored Posts:
1. Ad Networks
2. Blogger/Social Media Influencer Networks
3. Native Marketing Networks
4. Have an Email/Contact Form
5. Reach Out!
You have now heard why I accept sponsored posts and how to select which sponsored posts are right for your blog now it is time to figure out how to find sponsored posts.
So what do those top 5 tips actually mean to you?
5 Ways to Get Sponsored Posts:
1. Ad Networks – Many ad networks not only run ads on your site, they also offer the opportunity for you to make additional income through sponsored posts and content creation. Mode Media and BlogHer are probably two of the biggest ad networks out there, but I highly encourage you to look around a bit and make sure you find one that is perfect for you as you can only join one ad network. Also, be sure to read the contract fine print before jumping in as ad networks can be limiting.
2. Blogger/Social Media Influencer Networks – These groups do not run ads on your site like ad networks do, but still provide great opportunities for sponsored posts. Also, unlike with ad networks, these groups are far less limiting when it comes to which other groups they allow you to partner and pair with. As a result of this, you can become a member of many Blogger/Social Media Influencer Networks so you have a better chance of getting sponsored post opportunities. I suggest applying to join PopSugar and CleverGirls for sponsored post opportunities. FitFluential and SweatPink are two blogger groups that offer sponsored posts from time to time, but have huge Facebook communities with lots of interaction.
3. Native Marketing Networks – Linqia is a marketing network where you are paid based on how much marketing reach your post draws, as opposed to a flat sponsored rate. However, they have lots of great opportunities (some I take because they fit the blog, and some I do not) and I find that in the end the amount of pay I get matches the amount of work I do. I highly suggest signing up for Linqia if you have not already. In fact use my referral link to sign up for Linqia so they’ll know I sent you.
4. Have an Email/Contact Form – Be sure you have your email or a contact form displayed prominently on your blog. This should be easy to find so people who want to get in contact with you about possible opportunities don’t have to search around to find out how to get ahold of you. You would not believe how many random email offers, pitches, etc. I get because my email is easy to find on my blog. And yes, the truth is most of the offers get deleted right away, but some of them turn into great sponsored post opportunities. Remember, when you start getting lots of emails pitches to go through the 5 Questions to Ask Before Accepting a Sponsored Post.
5. Reach Out! – If there is a company you really love and dream of working with – reach out to them. Tell them why you love their company, what you have in mind, and most importantly – what you can do for them. Start small, don’t ask for a huge budget right away. Suggest getting a product in return for an Instagram giveaway or something like that. Slowly build a relationship with the company and prove yourself. Then you can feel comfortable asking about a sponsored post in the future.
For those of you who write sponsored posts –
Any more tips for those who are reading this on where to find sponsored post opportunities?
For those of you just getting in to sponsored posts –
Please let me know if there are any questions you have I can help you out with.